Gloss Boss
High shine, hydrating lip gloss that can be worn alone or over your favorite True Matte Liquid Lipsticks
True Matte Lipsticks
Water-proof, Budge-proof, Smudge proof for all day wear
True Matte Liquid Lipstick
Stay flawless with our flagship matte liquid lipsticks that are ultra pigmented and can be used to create sheer to full coverage looks. This smooth, liquid formula dries down to a velvety matte finish that is water proof, smudge proof and kiss proof without dehydrating your lips!
~Vegan, gluten-free, paraben-free and cruelty-free~
AVAILABLE NOW
Stardust illuminating powders give an ethereal glow to the face, eyes, lips, body and hair.
Our Story
Because life is too short to keep reapplying your lipstick we made it our mission to create high performance products that will last all day.
Tori Lala is the vision of two sisters, Victoria and Karla, who have been in the beauty industry for over a decade. With their busy schedules and careers that required them to always look put together they needed something they can apply once and be confident that it would look good all day. That’s when our True Matte Lipsticks were born. After all, a busy life shouldn’t get in the way of looking beautiful while on the go.
We love all of our animal friends which is why we are committed to creating cruelty free beauty products that are NEVER tested on them and do not contain any animal products. Your safety is our priority. All our products are proudly made in the USA following all FDA recommendations.